His body has gone from toned to buff, and so has his rate.

[viewing ownly]

Using a metaphor for rather affordable being toned, and "do you accept payment plans?" for being buff. 

I can't help but notice that gyms are now packed to the gills at all hours of the day and night - except Saturday night. The whole world wants to be fit and look good (and evidently go out on that one night of the week), even guys who used to be content with a simple, healthy look now collectively want to out-muscle one another. For those that advertise, I don't know if this has more to do with market competition being higher in general, or that they are more in-demand to be seen by more clients because of their increased size. 

Muscles matter a great deal. The threads on here of some of the most ripped men available carry on for several pages. I've seen some at the Company of Men party, which is really cool (other than my terrified aversion to talk to most of them, which is rather unfounded).

 

[Nue2thegame]

Going to the gym is a great way to release stress and expend extra calories, whether you’re doing cardio or other exercise. Getting “buff’ is an added bonus. For many of us, it’s more anxiety provoking not to go than continue our routines.