"A mission to create joyful breakfast moments for everyone"

[+ azdr0710]

PepsiCo/Quaker Oats has announced the new name for Aunt Jemima, which it said it would retire last June.....

 

https://www.nbcnews.com/business/business-news/brand-formerly-known-aunt-jemima-reveals-new-name-n1257206

 

https://www.pepsico.com/news/press-release/aunt-jemima-rebrands-as-pearl-milling-company02092021

 

Edited February 10, 2021 by azdr0710

[rvwnsd]

"Joyful breakfast moments?" Does it give you a blow job?

[+ nycman]

It won’t make Christmas.

[+ sync]

A pancake by any other name...

[jjkrkwood]

While I do agree with retiring Aunt Jemima, the new and reimagined packaging is uninspired and boring. There is nothing about it that would make me choose it on the shelf. Clearly they need a new design team ?

[rvwnsd]

While I do agree with retiring Aunt Jemima, the new and reimagined packaging is uninspired and boring. There is nothing about it that would make me choose it on the shelf. Clearly they need a new design team ?

It's the same as the current Aunt Jemima packaging. My guess is they kept the exciting, enticing packaging as a way to ease in the brand and then will redesign it later.

[+ Charlie]

Now how about the stereotyping of members of the Society of Friends?

[+ Lucky]

Now how about the stereotyping of members of the Society of Friends?

?

[prof]

?

Quakers, as in Quaker Oats

[KeepItReal]

It's the same as the current Aunt Jemima packaging. My guess is they kept the exciting, enticing packaging as a way to ease in the brand and then will redesign it later.

Why make us wait - if it is new and exciting let's see it? Give us what what we want!

 

Same thing when it comes to song writers taking too damn long in getting to the catchy chorus. Give us what we want! ?

[rvwnsd]

Why make us wait - if it is new and exciting let's see it? Give us what what we want!

 

Same thing when it comes to song writers taking too damn long in getting to the catchy chorus. Give us what we want! ?

https://www.youtube.com/watch?v=4NwP3wes4M8:100

[+ Charlie]

Quakers, as in Quaker Oats

They got their brand name on the assumption that Quakers were vegetarians who ate oatmeal rather than meat for breakfast, and the brand symbol was a white farmer in a flat round broadrimmed hat that was supposed to be a sign of the "plain" people. It came out of the same symbol-generating advertising machine as Aunt Jemima and her do-rag.

[mike carey]

It would be churlish to suggest that these brands celebrate a puritanism that has been abandoned save for occasional bursts of moral indignation, and a racism that has been abandoned in rhetoric if not in reality. Lest anyone challenge me, we haven't had the former but still suffer the latter.

[dbar123]

Mrs. Butterworth could use a divorce too.

[MrMattBig]

"Auntie's" would have been better for the name.

[marylander1940]

Now how about the stereotyping of members of the Society of Friends?

 

I'm sure some of the greatest lawyers in this forum are already contacting them suggesting a lawsuit. ?