Biggest controversy of my lifetime...new Cracker Barrel logo

[+ BOZO T CLOWN]

In the winter, Bozo spends a lot of time in South Florida - Broward, Dade, and Palm Beach counties. There are a bunch of Cracker Barrels very near Bozo's winter stomping grounds - Pembroke Pines, Deerfield Beach, Boynton Beach, and West Palm Beach.
There is always a line to get in - usually at least a 30-40 minute wait, and that's pretty much all day, and at all locations. And there is a reason for that. Cracker Barrel has a great business model.
Bozo ❤️ their ambiance, food, and prices. It's like a throwback to Green Acres. In fact, every time Bozo enters a Cracker Barrel, and stops at the little shop selling goods before entering the restaurant, he expects Mr. Haney to pop his head from behind one of the barrels.

Bozo will continue to eat there and enjoy the Southern/country cuisine regardless of their corporate logo.

BTC
🤡

Edited Tuesday at 01:27 PM by BOZO T CLOWN

[+ ApexNomad]

I don’t need a compass or GPS. I just wait for a Cracker Barrel to appear and accept that I’m lost.

[pubic_assistance]

10 hours ago, Gar1eth said:

My family routinely went to Furr's Cafeteria growing up when my Mom needed a night off cooking. It had great food

I agree. Furr's was great.

I also agree, if you're from Middle America and never travel anywhere to try real cuisine, Cracker Barrel probably seems perfectly good to your palate. 

I also grew up in Middle America so I am well familiar with the "mashed potato and meatloaf" restaurants. Cracker Barrel used to be decent, (by middle America standards). But even within that context..the quality has suffered over the last 10 years. 

Focusing on "modernizing" was a truly stupid move when your whole marketing program is based on nostalgia. They SHOULD have, instead - worked on improving service, quality and offering budget options to the many middle America families who are falling behind in trying to keep up with a collapsed US dollar economy. 

 

Edited Tuesday at 02:37 PM by pubic_assistance
grammar

[+ Pensant]

18 hours ago, Nightowl said:

I went to one once on a road trip.  Never again.

Same here. It was the only restaurant near an exit and I was famished. Understand, I’m super worried about eating in chain restaurants: seed oils, all entrees most likely premade and then microwaved and bleached cheap white shelled eggs. Well, the service was poor and the scrambled eggs and bacon were low quality. Tacky place. But, of course it’s prole-coded so I shouldn’t have been surprised.

[+ Gar1eth]

 

1 hour ago, pubic_assistance said:

I also agree, if you're from Middle America and never travel anywhere to try real cuisine, Cracker Barrel probably seems perfectly good to your palate. 

I disagree wholeheartedly with your premise. I have traveled. In fact my favorite restaurant in the Seattle area is a small Mediterranean restaurant in Bellevue called Mediterranean Kitchen. I also love Thai and Indian Food.  

 

1272 of us can't be wrong. Well I guess we could but not this time. 
 

Chicken Shawarma

 

 

Now I will admit there are a lot of things I don't like. But you can keep your braised duck liver l'orangé. I'll happily stick with my chicken fried chicken. 

[pubic_assistance]

20 minutes ago, Gar1eth said:

I disagree wholeheartedly with your premise.

You disagree with the premise that Cracker Barrel seems decent to people who haven't traveled ? So you're saying even if you only understand American cuisine, it's bad by those standards. 

please explain

 

[+ Gar1eth]

27 minutes ago, pubic_assistance said:

You disagree with the premise that Cracker Barrel seems decent to people who haven't traveled ? So you're saying even if you only understand American cuisine, it's bad by those standards. 

please explain

 

I disagree with the premise that Cracker Barrel is only liked by people who haven't traveled. 

[pubic_assistance]

36 minutes ago, Gar1eth said:

I disagree with the premise that Cracker Barrel is only liked by people who haven't traveled. 

Oh. Well then fine. Because I didn't say that !

What I meant to say was that ALL American food is intrinsically boring, and your tolerance for it's blandness and saltiness becomes more limited the more you travel and sample various more delicious global cuisines that are full of flavor. So certainly people who never travel, never realize how awful American food is !

There are definitely people (one of my best friends included ) who have traveled extensively yet cannot move past his Middle America palate. It's always so sad, because he's quite successful and wealthy now, but will sooner order a bland Prime rib and mashed potatoes than delve into a delicious Banh Xeo.

However, in spite of all of this, I myself do occasionally crave the comfort of some of the basic American recipes I grew up with. 

Unfortunately, the last two times I visited a Cracker Barrel while traveling for business and got stuck in the suburbs, I found the food to be sadly decreasing in quality and the service to be borderline non-existant. From now on, when I am in North Carolina with dining options limited to Corporate chains, I will pick O-Charley's, Red Robin, Red Lobster or Cheesecake Factory over a Cracker Barrel. 

[+ Vegas_Millennial]

He's being called to the Beyond....

Edited Tuesday at 11:17 PM by Vegas_Millennial

[samhexum]

2 hours ago, pubic_assistance said:

However, in spite of all of this, I myself do occasionally crave the comfort of some of the basic American recipes I grew up with. 

A hot dog with all the fixings.

A Chicago-style dog, for example, typically includes yellow mustard, bright green relish, chopped white onions, tomato wedges, a dill pickle spear, sport peppers, and a dash of celery salt. New York-style dogs often feature spicy brown mustard and sauerkraut. Beyond these classics, options can range from chili, cheese, and coleslaw to more adventurous toppings like bacon, avocado, or even grilled pineapple. 

[+ BOZO T CLOWN]

Cracker Barrel scraps new logo design, keeps 'Old Timer' after listening to customers

Cracker Barrel took the heat for its disastrous decision (though not nearly as disastrous as Bud Light and Dylan Mulvaney), and reversed course.

Uncle Herschel is back on the Logo!

Cracker Barrel scraps new logo design, keeps 'Old Timer' after listening to customers

WWW.FOXBUSINESS.COM

---

Restaurant chain Cracker Barrel abandons new logo following customer complaints and stock decline, restoring iconic "Old Timer" branding after removing...

BTC
🤡
 

Edited Tuesday at 11:09 PM by BOZO T CLOWN

[+ Gar1eth]

5 hours ago, pubic_assistance said:

Oh. Well then fine. Because I didn't say that !

What I meant to say was that ALL American food is intrinsically boring, and your tolerance for it's blandness and saltiness becomes more limited the more you travel and sample various more delicious global cuisines that are full of flavor. So certainly people who never travel, never realize how awful American food is !

There are definitely people (one of my best friends included ) who have traveled extensively yet cannot move past his Middle America palate. It's always so sad, because he's quite successful and wealthy now, but will sooner order a bland Prime rib and mashed potatoes than delve into a delicious Banh Xeo.

We shall have to agree to disagree. It's not 'moving beyond' it's personal preference. That your tastebuds prefer tastes from foreign climes is fine. As for me, I made a good ol'  American meatloaf the other night-and really there aren't much things any better. 
 

 

Edited Tuesday at 11:23 PM by Gar1eth

[+ Gar1eth]

16 minutes ago, BOZO T CLOWN said:

Cracker Barrel scraps new logo design, keeps 'Old Timer' after listening to customers

Cracker Barrel took the heat for its disastrous decision (though not nearly as disastrous as Bud Light and Dylan Mulvaney), and reversed course.

Uncle Herschel is back on the Logo!

Cracker Barrel scraps new logo design, keeps 'Old Timer' after listening to customers

WWW.FOXBUSINESS.COM

---

Restaurant chain Cracker Barrel abandons new logo following customer complaints and stock decline, restoring iconic "Old Timer" branding after removing...

BTC
🤡
 

APPARENTLY THE PEOPLE HAVE SPOKEN!!

Now if they could just get some comfortable chairs in. 

[BuffaloKyle]

I figured they would reverse the decision. It was getting pretty ugly there.

[Ali Gator]

So this was orchestrated to bring attention to the brand without needing to spend millions in a new advertising campaign ? Congratulations CB - it worked ! 

[Ali Gator]

On 8/25/2025 at 3:45 PM, pubic_assistance said:

Yeah. Definitely NOT a "fine dining" establishment.

Reviews are most commonly of this variety: "Great place/ lots of food on the plate. We ate a lot".

From what I recall of the people on the premises, those words came directly from their mouth.

I'll pass...

[+ BOZO T CLOWN]

This is a classic example of a young inexperienced CEO taking over and wanting to show she knows better because of her DoEd degree than a winning on-going concern! She should have felt 'honored' to take the reins of a successful company and spent her time improving their menu!
Lesson # 1: Never trust someone with three names - Julie Felss Masino

The shareholders have spoken. Now they want their $146M in stock market value back! Maybe already be too late!
Felss-Masino should either be forced to repay the $146 million out of her own pocket or be fired. Next, the imbeciles who hired her should be fired.

Now if they can start selling locally made merchandise instead of Made in China. That would be a nice touch.

They better not tinker with the CB ambience, like the vintage wall art or the Peg Game.

Our national crisis is over. We can all sleep better at night knowing that Cracker Barrel will keep the old logo.

BTC
🤡
 

Edited Wednesday at 12:21 AM by BOZO T CLOWN

[+ ApexNomad]

47 minutes ago, BOZO T CLOWN said:

Lesson # 1: Never trust someone with three names 

By that logic, we might have to stop trusting you too, Bozo the Clown. 

 

[Simon Suraci]

2 hours ago, ApexNomad said:

By that logic, we might have to stop trusting you too, Bozo the Clown. 

 

Oh honey, that ship sailed ages ago!

[viewing ownly]

Update : The restaurant caved, and is bringing the old logo back. I went from eagerly wanting to eat there this past Saturday as a colossal "fuck you" to the pathetic crowd in an uproar for no valid reason - that free side item was my lure - to never wanting to set foot in their establishment again for bowing down to disgusting tactics (like stock selling in droves) from these whiny babies to get their way.

[+ Gar1eth]

3 hours ago, viewing ownly said:

Update : The restaurant caved, and is bringing the old logo back. I went from eagerly wanting to eat there this past Saturday as a colossal "fuck you" to the pathetic crowd in an uproar for no valid reason - that free side item was my lure - to never wanting to set foot in their establishment again for bowing down to disgusting tactics (like stock selling in droves) from these whiny babies to get their way.

The ex -new logo was extremely ugly and soulless. The people have spoken!! Unfortunately they are probably going to keep the inside redo-s, and I'll have to see how the menu has changed before I can judge it. 

[Ali Gator]

4 hours ago, Gar1eth said:

The ex -new logo was extremely ugly and soulless. The people have spoken!! Unfortunately they are probably going to keep the inside redo-s, and I'll have to see how the menu has changed before I can judge it. 

So nothing going on to lure in new customers. Just a reminder to their loyal gang that they're still there. I'll pass. 

[pubic_assistance]

12 hours ago, BOZO T CLOWN said:

This is a classic example of a young inexperienced CEO taking over and wanting to show she knows better because of her DoEd degree

From what I've read she was a product of woke policy promotion by their major investors Blackrock and Vanguard. She was specifically tasked with making the business less reliant on the rednecks who they deem as a threat to their Global scheme of indentured servitude across all labor classes.

[mike carey]

And suddenly it's 1903 with global domination a spectre on the horizon.

[pubic_assistance]

54 minutes ago, mike carey said:

And suddenly it's 1903 with global domination a spectre on the horizon.

Well if you watch global corporations and their habits the way I do...there IS a trend toward a drastic float-to-the-top strategy.

I am catastrophizing the description to make a point. This appears to be just one more move toward a retail economy that isnt reliant on middle America labor class. THAT tracks with the way Corporations are behaving. Restaurant dining is a small luxury. Predictions show that this demographic will soon be unable to afford any such luxuries.