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To boost or not to boost!


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Posted

Client community,

 

I have a question for you. You might be aware that rentmen offers a Platinum Boost by the hour with a 12 hour minimum, which gives the escort more exposure during that time. I use it regularly. My question to you though is whether I should have it cover hours I do not work (after 10pm), so that clients who are looking will see me, even though at that moment they cannot book me.

 

I don't do "right now" type calls even when I am working. I always insist on at least some advance notice, for reasons I have spelled out in previous postings. But I wonder if clients might be looking later at night but not necessarily looking to meet late at night. My schedule tends to be pretty full, but I don't want to miss out on a good client who IS interested in booking for a later date.

 

Do you think it would be a good idea to take advantage of options to get me better positioning on the site after 10pm, even though I don't meet clients after that time and am most likely sleeping?

Posted

What do they mean by "give you more exposure"? Does it push you to the top of the listings for wherever you are?

 

If that's it, it wouldn't affect my hiring, but I'm in Detroit, where there's typically about a dozen escorts - not a big deal to check out the whole list.

Posted

If you don't do late night meetings I don't see a point in wasting the $$$ during those hours. If someone is scanning RM at those hours, trust me - they will see you. They're most likely scrolling through lists trying to figure out if anyone is available at whatever ungodly time it is. You're more likely to get impulsive 'now now now' clients which do not seem to be your target audience.

 

Another thing to note, if they're scanning late night, there is most likely a higher chance of them using the 'Available Now' filter which would remove you from the results anyway I believe.

Posted
What do they mean by "give you more exposure"? Does it push you to the top of the listings for wherever you are?

 

If that's it, it wouldn't affect my hiring, but I'm in Detroit, where there's typically about a dozen escorts - not a big deal to check out the whole list.

Yes. It pushes the escort above the ones who are not paying for the platinum boost. I am based in DC, but also spend time in NYC. Not having the boost can have me so far down, I am much less likely to be seen.

Posted
Client community,

 

I have a question for you. You might be aware that rentmen offers a Platinum Boost by the hour with a 12 hour minimum, which gives the escort more exposure during that time. I use it regularly. My question to you though is whether I should have it cover hours I do not work (after 10pm), so that clients who are looking will see me, even though at that moment they cannot book me.

 

I don't do "right now" type calls even when I am working. I always insist on at least some advance notice, for reasons I have spelled out in previous postings. But I wonder if clients might be looking later at night but not necessarily looking to meet late at night. My schedule tends to be pretty full, but I don't want to miss out on a good client who IS interested in booking for a later date.

 

Do you think it would be a good idea to take advantage of options to get me better positioning on the site after 10pm, even though I don't meet clients after that time and am most likely sleeping?

 

 

Successful online marketing involves lots of testing. The best thing to do would be to test and see if the ROI is worthwhile.

Posted
Successful online marketing involves lots of testing. The best thing to do would be to test and see if the ROI is worthwhile.

Very true. I am constantly testing and re-testing and asking for input.

Posted

My (slightly different) two cents:

As I client, I love visiting RNTMN to check out the line-up of hotties, but it does becomes a chore in a city like NYC. I have my default view in RTMN to about 12 escorts per page, so when I see 20+ pages of ads in NYC, I instantly just look to see if my regulars are in town. I'm lazy that way. So for NYC and for me, your booster would make sense bc at least I could catch you on the front page. However, that would not be the case in most other cities (except possibly LA).

 

When I'm coming to DC there is about 6-8 pages of ads, and I honestly like perusing those ads one by one, and perhaps finding a pearl like you. If you pop to the top, you will catch my eye, but I will continue cruising to see if I find my pearl. Your booster makes no difference in my case, but it may for others.

 

Moral of the story: there is no silver bullet to marketing and ad placement bc it depends on vary different searching variables by client. So what to do? Do what you are already doing: try all sorts of combinations, measure the ROI on each combo (as RudyNate accurately points out), and then commit to a specific "groove" by each city you work in. Why commit? Bc at a certain point, your constant testing and retesting becomes redundant, and your time /energy doing it could be better spent elsewhere. Diminishing returns, ya know. ;)

Posted

The way I see it, the only case where the Platinum Boost might make sense is New York City. In any other city, as a client, I will definitely page through all the ads.

 

In New York City, there are just so many ads that paging through them all may be impractical, but I would still page through quite a few. I'm not sure exactly what determines the order after the Platinum Boost, but I think it might be who has most recently been online. If that's the case, I would recommend logging in frequently so that you're in the first few pages of ads. In my opinion, being on page 3 or 4 is just as good as page 1.

Posted

Asking us might not be the best market research because we have already formed our opinions of you. For other potential clients, a word of caution, you may be able to correlate peak interest with your platinum boost but it'll be difficult to be sure that it caused the uptick. You may have to assess over a longer term, say by not using the boost at a time of the day and week you had been using it for several weeks and see if there's a change (or vice versa).

Posted
Asking us might not be the best market research because we have already formed our opinions of you. For other potential clients, a word of caution, you may be able to correlate peak interest with your platinum boost but it'll be difficult to be sure that it caused the uptick. You may have to assess over a longer term, say by not using the boost at a time of the day and week you had been using it for several weeks and see if there's a change (or vice versa).

Good point.

Posted
The way I see it, the only case where the Platinum Boost might make sense is New York City. In any other city, as a client, I will definitely page through all the ads.

 

In New York City, there are just so many ads that paging through them all may be impractical, but I would still page through quite a few. I'm not sure exactly what determines the order after the Platinum Boost, but I think it might be who has most recently been online. If that's the case, I would recommend logging in frequently so that you're in the first few pages of ads. In my opinion, being on page 3 or 4 is just as good as page 1.

 

And Los Angeles. I think they have more than NYC.

 

As for Platinum boost when you're not working, I'm sure the exposure even when you're not working will probably get someone who's looking to book in advance. However for me, I wouldn't want to spend the extra to be on the first page if I'm not actively available.

 

On the flip side, even being on the first page when you are actively available may not make a difference since IMO it's usually the ones who tire kick who tend to contact the person on the first page or rentmen of the day.

 

I think the gold ad is fine. Sites need to stop teaching escorts to butt in line to be the first to get picked. It just doesn't work that way. Either they like the package or they don't. It should work these phone apps work...whoever is closest to you or most recently logged in, etc is who pops up first.

Posted

I rarely hire at the spur of the moment, but I routinely look at ads in the evening. When looking at ads in a large market the order in which they display doesn't matter to me because, unlike @Truereview , I view the max number of ads per page possible and scan pics for guys who look like they might be a match. Ad number 496 has as much of a chance as does ad number 4, 9, or 6. Therefore, Platinum Boost (which sounds like a laundry additive) would do you no good in terms of attracting a client like me.

 

I agree with @Rudynate - test it and see what happens.

Posted

For me the boost gets me more immediate attention then just on the weekend here in LA for sure but not all clients who contact me while my Platinum Boost is in effect are looking for right that second. Even if it says I'm available now. I use it mostly as a tool to get more potential clients to notice me because being in LA as an escort is as competitive as it is in NYC I would imagine. I don't think it is going to hurt your business to use the boosts. I stick to Thurs-Sunday if I use it because typically at least for me over on this side the earlier in the week is slow unless it's a regular date I'm meeting up with. I've made double my money back I've spent on a boost so just try it out and let us know! :)

Posted
Ad number 496 has as much of a chance as does ad number 4, 9, or 6. Therefore, Platinum Boost (which sounds like a laundry additive) would do you no good in terms of attracting a client like me.

 

I agree with @Rudynate - test it and see what happens.

 

See, when you say it like that it pretty much confirms how I feel sometimes about spending $12-$24 on platinum boost. Def can feel like a gamble. Like I say, it doesn't work much for me...seems like platinum boost/rentmen of the day only gives the tire kickers more accessible fodder.

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