In a hotel or a spa, I have never once had a therapeutic massage become something more. In these settings, I 've had plenty of massages from strong attractive men, but they never jumped the rails. Really , though, a legit massage from a friendly, good-looking man who knows his craft is hard to beat. OTOH, it happens frequently with gay providers working in their own studios. It's always nice when it happens, but I don't really look for it to happen.