Ha! I'm one of them. Grew up on a family farm and been a milk drinker all my life. There is nothing like chilled, fresh milk from the bulk storage tank before the hauler comes to take it away for processing and pasteurization! Unfortunately, I developed a lactose intolerance later in life, but I am able to drink ultra processed milk without issue because it is lactose-free.
The Coca-Cola Company's investment in Fairlife has brought some great returns, so my portfolio appreciates it too!
On the cyber side, the Coca-Cola Company and its various independent bottling partners have been implicated in at least four distinct cyber incidents between 2022 and 2026. Losing production is going to be costly. They have got to beef up their third party risk management.