Diamonds: A True Promise Will Never Be Broken

[+ FreshFluff]

The diamond industry uses interpretive dance in an attempt to beat the dominance of the blue box. The musical piece is a tearjerker, right?

Their slogan: It's a long journey to become #TheOne.

"Become," not "find." They know their market well.

 

It's interesting to compare it to Tiffany's ad, which features a same sex male couple. I like how the man doing the proposing is always in a suit.

 

ForeverMark's ad

https://www.youtube.com/watch?v=IMSOWR2Cloc

 

Tiffany's Ad

[BaronArtz]

'Diamonds are forever' is indeed brilliant marketing by the diamond industry. They hope and pray you will keep the piece of rock forever. The industry hopes and prays you never need to SELL it! Because only then will you realize how much you totally overpaid! Those things are absolutely impossible to sell at 'fair market' value.

[+ FreshFluff]

'Diamonds are forever' is indeed brilliant marketing by the diamond industry. They hope and pray you will keep the piece of rock forever. The industry hopes and prays you never need to SELL it! Because only then will you realize how much you totally overpaid! Those things are absolutely impossible to sell at 'fair market' value.

 

50% depreciation as soon as you walk out of the store! But then, it's not exactly a rational market. Look at the value attached to Tiffany's brand name and light blue box! Sure, their cuts are nice, but other vendors like Blue Nile offer similar ones.

[seaboy4hire]

50% depreciation as soon as you walk out of the store! But then, it's not exactly a rational market. Look at the value attached to Tiffany's brand name and light blue box! Sure, their cuts are nice, but other vendors like Blue Nile offer similar ones.

 

With Tiffany's your also paying for the experience and being taken care of. I've had two rings from there, nothing crazy just simple bands and every time I've made a purchase or just browsed I've always had a good experience with the sales folk. I can't say that with the lower jewelers.

 

Hugs,

Greg

[+ Robster]

[+ FreshFluff]

 

Love it!

[Zman]

I guess that's supposed to a museum or something in the Tiffany ad where they are getting engaged. But it kinda looks like a warehouse with a view of the bad side of town. Not super romantic....

[+ purplekow]

i I gave my wife a nice engagement ring and have not had the heart to sell it even though it has been many years since she passed. So the diamond industry's ploy has worked on me at least. I suppose, once I am gone, some relative or other will sell it for 40 cents on the dollar spent. For now it sits in a box which is opened once and again to bring me a smile and a tear. The most frequent reason I have for opening the bo , is to make sure the ring is still there.

[+ FreshFluff]

I guess that's supposed to a museum or something in the Tiffany ad where they are getting engaged. But it kinda looks like a warehouse with a view of the bad side of town. Not super romantic....

 

From the plaque in the background, it's probably a war memorial.

[seaboy4hire]

i I gave my wife a nice engagement ring and have not had the heart to sell it even though it has been many years since she passed. So the diamond industry's ploy has worked on me at least. I suppose, once I am gone, some relative or other will sell it for 40 cents on the dollar spent. For now it sits in a box which is opened once and again to bring me a smile and a tear. The most frequent reason I have for opening the bo , is to make sure the ring is still there.

 

I'm loving the soft sentimental side of PK

 

Hugs,

Greg

[rvwnsd]

With Tiffany's your also paying for the experience and being taken care of. I've had two rings from there, nothing crazy just simple bands and every time I've made a purchase or just browsed I've always had a good experience with the sales folk. I can't say that with the lower jewelers.

 

Hugs,

Greg

 

I had a very bad experience at Tiffany's in Chicago several years ago. I decided to buy a couple of wine glasses. The first time I was browsing I was dressed from work and was treated very nicely. When I went back on a weekend to buy them, I was dressed in jeans and a sweater, unshaven, holding a Starbucks cup. I was met at the door by a security guard who blocked my way and aggressively stated "you can't come in here with that." I was not upset by the prohibition around bringing in food or drink, as I typically ask if I can bring my beverage into a store unless I know they allow it. In fact, when the security guard approached me I was about to ask. It was the WAY he said it. I turned tail, walked over to Marshall Field's, bought my wine glasses, and proceeded to return to Tiffany's where I explained to the manager what had happened and show him the Tiffany wine glasses that were in my green Field's box and bag. "Mortified" is one of the words I would use to describe his reaction.

 

That said, since then I have never had a bad experience in a Tiffany's store.

 

 

THAT is freakin' hilarious.

[seaboy4hire]

I had a very bad experience at Tiffany's in Chicago several years ago. I decided to buy a couple of wine glasses. The first time I was browsing I was dressed from work and was treated very nicely. When I went back on a weekend to buy them, I was dressed in jeans and a sweater, unshaven, holding a Starbucks cup. I was met at the door by a security guard who blocked my way and aggressively stated "you can't come in here with that." I was not upset by the prohibition around bringing in food or drink, as I typically ask if I can bring my beverage into a store unless I know they allow it. In fact, when the security guard approached me I was about to ask. It was the WAY he said it. I turned tail, walked over to Marshall Field's, bought my wine glasses, and proceeded to return to Tiffany's where I explained to the manager what had happened and show him the Tiffany wine glasses that were in my green Field's box and bag. "Mortified" is one of the words I would use to describe his reaction.

 

That said, since then I have never had a bad experience in a Tiffany's store.

 

 

 

THAT is freakin' hilarious.

 

I've only been to the Chicago Magnificent Mile story once and my experience was good. Most of interactions was in downtown Seattle where a lot of time the white trash looking boyfriend would be ignored or followed they treated him very nicely. We are very much casual dressers, jeans, kicks and t shirt and I'm usually a lil scruffy as well.

 

Hugs,

Greg

[rvwnsd]

I've only been to the Chicago Magnificent Mile story once and my experience was good. Most of interactions was in downtown Seattle where a lot of time the white trash looking boyfriend would be ignored or followed they treated him very nicely. We are very much casual dressers, jeans, kicks and t shirt and I'm usually a lil scruffy as well.

 

Hugs,

Greg

I suspect my experience was the result of an overly-aggressive security guard and not a store policy. If the guy said "excuse me, sir, we do not allow customers to bring drinks into the store" I would have gladly walked outside, finished my drink, and come back inside to buy the wine glasses or simply dumped the drink.

 

After sorting through stuff in my storage locker I might head over to San Diego's toniest mall, Fashion Valley. Maybe a visit to Tiffany's is in order.

[Guest]

Well, I've never been into jewelry, but I've never understood the fascination with diamonds. It's just a clear, colorless rock. What's the interest? Might as well wear a piece of glass. Topaz seems much more interesting. Even emeralds or sapphires are more interesting.

Some topaz:

http://www.treesculptgems.com/wp-content/uploads/2015/03/topaz-gemstones.jpg

 

http://www.gemselect.com/photos/azotic-topaz/azotic-topaz-gem-238166a.jpg

 

 

Aren't topaz more interesting than diamonds? If I were to wear a jewel, I'd rather wear a topaz than a boring diamond.

[+ SundayZip]

The message in the ForeverMark ad makes me cringe, "A true promise will never be broken." Yeah, right. The message in the Tiffany ad I find believable and beautiful, "Love without limits." That's nice.

[+ FreshFluff]

The message in the ForeverMark ad makes me cringe, "A true promise will never be broken." Yeah, right. The message in the Tiffany ad I find believable and beautiful, "Love without limits." That's nice.

 

Sundayzip, you must have misunderstood. They said that a true Scotsman promise will never be broken.

 

The ForeverMark ad is aimed at women in their early-to-mid 20s who think the divorce rate doesn't apply to them. But almost any woman who watches something like that wants to believe.

 

Well, I've never been into jewelry, but I've never understood the fascination with diamonds. It's just a clear, colorless rock. What's the interest? Might as well wear a piece of glass.

 

Diamonds are not meant to be interesting. They're status symbols, and their brilliance makes them suitable for that role. There are people who get engaged just to cause temporary blindness in others!

 

Also, the topaz stone doesn't have a whole industry aimed at convincing people that it's the exclusive symbol of true love.

[Guest]

I remember the gemstone I like best now. It's opal. It's infinitely more attractive than diamonds. I don't generally wear jewelry, but I am going to Australia soon. Maybe I might get some cuff links or a tie clip...

 

 

 

http://static1.squarespace.com/static/533c621be4b0b4655c4be909/53bd7d0ae4b0e16f3312b241/53bd7da5e4b095b6a42a7c48/1407340499787/BRICK-TIE-BAR-MODEL-3.jpg

[Guest]

I got out of jury duty today... As usual, the judge excused me when I explained that if I get any instructions that limit my fact-finding to what's presented in the courtroom, that I would automatically vote for the defendant. It was a civil car accident case is which only the amount of damages (if any) was to be determined. The defendant acknowledged causing the accident. I do believe that the US is the only country in the world which uses juries in civil cases. Someone correct me if I'm wrong...

http://www.jegem.com/jewelry_images/photo/large/ajp261296-20.jpg

 

http://cdn.shopify.com/s/files/1/0097/4632/products/black_opal_gold_cufflinks_large.jpg?v=1350433146

 

[Guest]

Now wouldn't you rather wear an opal brooch than a diamond brooch? The opal is so much more eye-catching!

http://www.rwosmond.com/photos/Brooch%201.jpg

 

[+ nycman]

Give me diamonds......opal jewelry reeks of Alabama middle class housewives to me.

 

I blame my pretentious southern upbringing.....

 

(actually black pearls are my real weakness)

[sincitymix]

Well, I've never been into jewelry, but I've never understood the fascination with diamonds. It's just a clear, colorless rock. What's the interest? Might as well wear a piece of glass. Topaz seems much more interesting. Even emeralds or sapphires are more interesting.

Some topaz:

http://www.treesculptgems.com/wp-content/uploads/2015/03/topaz-gemstones.jpg

 

http://www.gemselect.com/photos/azotic-topaz/azotic-topaz-gem-238166a.jpg

 

 

Aren't topaz more interesting than diamonds? If I were to wear a jewel, I'd rather wear a topaz than a boring diamond.

 

I prefer colored stones myself too

Ive recently came to appreciate the beauty in Tanzanite

[Rudynate]

I got out of jury duty today... As usual, the judge excused me when I explained that if I get any instructions that limit my fact-finding to what's presented in the courtroom, that I would automatically vote for the defendant. It was a civil car accident case is which only the amount of damages (if any) was to be determined. The defendant acknowledged causing the accident. I do believe that the US is the only country in the world which uses juries in civil cases. Someone correct me if I'm wrong...

http://www.jegem.com/jewelry_images/photo/large/ajp261296-20.jpg

 

http://cdn.shopify.com/s/files/1/0097/4632/products/black_opal_gold_cufflinks_large.jpg?v=1350433146

 

 

Civil juries are a creature of Common Law systems. Because juries in civil matters are a constitutional right in the US, they aren't going away any time soon.

[+ quoththeraven]

Civil juries are a creature of Common Law systems. Because juries in civil matters are a constitutional right in the US, they aren't going away any time soon.

 

Which means, Unicorn, if you haven't already deduced it, other countries use juries in civil cases.

 

I don't know enough to say that's true of all countries with common law-based legal systems, but I believe that to be the case. If it's not, those countries that don't use it are in a decided minority.

 

However, I like the blue-green opals. I also like opals that are mostly white. But too many of them are overly busy.

 

Colored gems can be nice. But I also appreciate the brilliance of diamonds, cubic zirconia and rhinestones.

[Rudynate]

Which means, Unicorn, if you haven't already deduced it, other countries use juries in civil cases.

 

I don't know enough to say that's true of all countries with common law-based legal systems, but I believe that to be the case. If it's not, those countries that don't use it are in a decided minority.

 

However, I like the blue-green opals. I also like opals that are mostly white. But too many of them are overly busy.

 

Colored gems can be nice. But I also appreciate the brilliance of diamonds, cubic zirconia and rhinestones.

 

Jury trials for civil matters are common in the US and Canada. In some other Common Law countries they are used on an extremely limited basis.

[+ quoththeraven]

Jury trials for civil matters are common in the US and Canada. In some other Common Law countries they are used on an extremely limited basis.

 

Not England? I thought they had jury trials for civil cases.