If I was retired, maintaining an escort website could be fun. I would do it.
If several retired guys got together and are doing that, it could make sense that it stays free as long as 4 or 5 of them are healthy enough to work part time on it.
But @Boomxyz is far from retirement age (please tell me you haven't retired at 34!), so I assume he, and whoever else is also working on that and thereby incurs a serious opportunity cost, will think about revenue for rentboy at some point or will leave to make money elsewhere.