"Let them eat cereal!"

[samhexum]

An ex-FDA employee has revealed what he claims is the most harmful breakfast cereal on the US market.

Dr. Darin Detwiler, who previously served as a food safety expert for the agency, told the Daily Mail that Kellogg’s Froot Loops is the worst of the bunch, pointing out that the rainbow rings are “heavily processed and contain high levels of added sugars, artificial dyes and preservatives, which are linked to health concerns.”

Given the laundry list of bad-for-you ingredients in the bagged cereal, Detwiler says excess sugar is the least odious.

A 1-cup serving of Froot Loops contains 12.35 grams of sugar, nearly half of the recommended daily allowance for children. However, as Detwiler explains, that serving size is unrealistic as most kids eat more than the recommended single cup.

The bright red hue found in Froot Loops comes courtesy of Red 40, a controversial additive linked to a slew of health problems.

A 2022 study yielded “alarming” results about the effects of Red 40 — sometimes called Allura red — on the human digestive tract.

Researchers from McMaster University in Ontario, Canada, claimed the synthetic dye could potentially trigger irritable bowel syndrome and Crohn’s disease after observing the biomarkers of damage in the gut cells of mice.

The good doctor’s revelation comes as more than 1,000 cereal lovers and health activists marched on Kellogg’s Michigan headquarters on Tuesday, demanding the end of “harmful additives” being injected into US batches of products like Froot Loops and Apple Jacks.

Over 400,000 signatures were delivered to the breakfast food giant’s offices in Battle Creek, calling for it to remove artificial dyes and preservatives blamed for health defects and behavioral issues in some children.

“It’s now 2024, and Kellogg’s still sells several cereals with artificial colors and flavors in America, all of which target young children,” the petition read. “Even worse, Kellogg’s continues launching NEW cereals for children filled with artificial ingredients, such as Minecraft Frosted Flakes and Disney’s Little Mermaid Cereal.”

Actress Eva Mendes added her voice to the chorus, taking to Instagram to share, “I grew up on cereal. I still love it but I won’t eat @kelloggsus anymore after I found out that so many of the ingredients they use here in the US are BANNED in other countries. Why? Because they’re harmful for children.”

In March this year, Kellogg investor Jason Karp, founder and chief of healthy foods company HumanCo, put Kellogg on blast, asserting that “in pursuit of short-term profits, Kellogg fills its most ubiquitous cereal products in the U.S. … with harmful artificial dyes, such as Red 40, Yellow 6, and Blue 1, as well as the preservative BHT.”

Karp alleged that Kellogg’s is well aware of the dangers of these additives. He cited research from the Center for Science in the Public Interest linking the dyes to organ damage, cancer, behavioral problems and hyperactivity.

Kellogg’s CEO Gary Pilnick made waves in February when he suggested eating cereal for dinner was a solution to soaring grocery costs.

The Food and Drug Administration says color additives are safe for consumption when used according to its regulations and that no causal link has been established between the chemicals and behavioral effects in children.

“The totality of scientific evidence indicates that most children have no adverse effects when consuming foods containing color additives, but some evidence suggests that certain children may be sensitive to them,” the FDA states.

In 2015, Kellogg’s vowed to remove artificial colors and ingredients from its products by the end of 2018.

Red 40 and Yellow 5 — both used to make Froot Loops in the US but not abroad — are entirely barred in the UK.

Japan also forbids the use of Red 40, and Canada bans the use of BHT. While the American version of Froot Loops is laced with petroleum-based food dyes, the cereal’s Canadian counterpart contains more natural dyes, such as concentrated carrot, watermelon and blueberry juices.

“The quality and safety of our foods is our top priority. Our products — and the ingredients we use to make them — are compliant with all applicable relevant laws and regulations, and we remain committed to transparently labeling our ingredients so consumers can easily make choices about the food they purchase,” the WK Kellogg Company wrote in an email to The Post.

“Today, more than 85 percent of our cereal sales contain no colors from artificial sources. In fact, we continuously innovate new cereals that do not contain colors from artificial sources across our biggest brands, offering a broad choice of nourishing foods for our consumers,” Kellogg continued. “This approach is consistent with our commitment to meet evolving consumer preferences.”

[TonyDown]

Was mentioned already, and I'll reiterate, the price of cereal has skyrocketed while the number of servings per box has dropped significantly. 

I question the "cereal for dinner" recommendation.  Hot cereal would be more economical and possibly better for you.  But for a balanced diet, cereal for dinner seems unorthodox.

For me, I stick to hot cereal when having cereal.   My Mom usually served hot cereal.  Wheaties,  corn flakes, or raisin bran were a convenience, but with 5 boys, hot cereal made more sense.

These days I might buy peanut butter chex or Life, but not often.

[samhexum]

On 2/27/2024 at 6:26 PM, samhexum said:

I eat whatever I am in the mood for, no matter the time of day.  Then again, I sleep for a few hours a couple of times a day and do not have anything near a regular schedule.  I often stay up all night & sleep during the day.  I had pot roast at 6 AM yesterday.

After having pot roast for breakfast earlier this week, I am evening things out by having pancakes for dinner tonight.

I believe that is what they mean when they say a "balanced diet."

Edited December 8, 2024 by samhexum
To maintain the incredibly high standards I have established here

[samhexum]

Since the late 1990s, Post cereal has given us an excuse to enjoy cookies for breakfast. While cookie cereal might not be part of your morning routine as an adult, there’s certainly something nostalgic about childhood favorites like Oreo O’s. The combination of milk and cookies is a timeless duo, after all. Whether it’s to kick off a Saturday of activities or as a loaded midnight snack, it’s hard to beat the convenience and flavor that cereal brings to the table.

Now, decades after the launch of Oreo O’s, Post is releasing a new cereal featuring milk’s favorite cookie—but the release comes with bittersweet news for fans of the brand’s original offering.

Oreo O’s Are Leaving Shelves As Post Introduces Oreo Puffs Cereal

Oreo Puffs cereal will soon land on shelves at major retailers nationwide. The corn and oat-based crunchy puffs are made with real Oreo cookie wafers, delivering a true-to-name taste in every bite. In addition to the chocolatey puffs, the cereal also contains mini marshmallows.

Instagrammer @Markie_Devo shared the news in a recent post and fans can’t wait to get their hands on a box. “Oh wow my kids would be all over this one!,” said one excited commenter. “Oooo I need to try! The O’s have been one of my favorite handfuls-straight-from-the-box late-night snacks lol,” added another.

One Instagrammer suggested that Oreo Puffs could be good enough to give one General Mills favorite a run for its money. “Now that's like a Reese’s Puffs competition,” they wrote.

While some Oreo lovers are excited about the drop, many others are frustrated that the new cereal will be replacing the original Oreo O’s.

 

 

[samhexum]

On 2/27/2024 at 1:31 PM, marylander1940 said:

Kellogg CEO Gary Pilnick's advice that struggling families should eat cereal for dinner to save money has consumers reacting to the year-old campaign.

LET THEM EAT NUTELLA!

Nutella-maker Ferrero to gobble up cereal giant Kellogg for $3.1 billion

STOCKS.APPLE.COM

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Italian candy giant Ferrero offered the American breakfast company a $3.1 billion deal too sweet to pass up.

 

Edited July 11 by samhexum
for reasons far too complicated to explain

[Lotus-eater]

10 hours ago, samhexum said:

Kellogg CEO Gary Pilnick's advice that struggling families should eat cereal for dinner to save money has consumers reacting to the year-old campaign.

LET THEM EAT NUTELLA!

Nutella-maker Ferrero to gobble up cereal giant Kellogg for $3.1 billion

STOCKS.APPLE.COM

---

Italian candy giant Ferrero offered the American breakfast company a $3.1 billion deal too sweet to pass up.

 

Nutella is the poor man's Ozempic. 🤮