A few years back they started to name winter storms. There was debate amongst meteorologists about whether to do it, what impact it might have and how to rank them.
Is it time to start naming heat waves? With climate change there will be more and more of them, more intense and longer. They are the direct cause of massive destruction (increase in frequency and intensity of forest fires for example) and loss of life (both human and non-human, both directly and indirectly). Not only the fires, but the smoke that fills the sky are all impacting on health in a mass way.
Severe weather warnings go out now. Would naming them help get people in the mind set to prepare for them, as happens now with tropical storms? And recognize them as possibly needing a federal response, rather than only a local or state response.
https://www.pedestrian.tv/news/melbourne-weather-warning/