Manscaped has been doing a lot of work on social media - distributing their products to influencers. I see it everywhere. But it does not seem to be much different from the other grooming tools out there. I prefer my Remington - it is half the price and the comb provides much better protection for your sensitive bits, in my experience. I trim, I don't shave, so for me it is perfect. Battery lasts a lot longer than my old Norelco.