Coconut

The truth is that they do it because they don’t respect you, your time, or what you do, and they get off on interacting with you.  They take advantage of any time and attention you’ll give away to them because they  have no intention of booking  you, and they will not be able to interact with you outside of any time and attention you’ll give to them for free. It’s  the reality and one of the worst, if not the worst parts of this business. What you’ll learn though is that there are patterns, and it is pretty easy to identify  people who are serious about booking and people who are not serious. Learn how to Identify those people who are clearly going to try and waste your time, and stop engaging with them.  They can only waste a lot of your time if you let them.

All of what's mentioned by @Swazca and @Daniel84.I no longer do massage in LA, but I did until very  recently but when I stopped my rates started at $180 and went up from there. I have seen multiple client guys on this forum mention that when they see a masseur, they expect  him to be able to host at a convenient and/or desirable location, and they want the masseur to host in a nice place. According to an Apartment List Rent Report, rent is up 17.6% in year over year increases overall. With that being said, a massage by a great massuer, in a desirable location, in a nice place is not going to be on the low end of a price range. Not to mention inflation making everything more expensive, gas, supplies, etc.  Masseurs have to factor all of that in, in order to make it worthwhile to even offer clients the service. It's a business.

Yikes…i’m not sure if you will receive this in the spirit im intending it, but I would challenge you to look at the problem you are having with time-wasters differently. First of all, I empathize with you & I feel I can speak on this because I have managed to do really well in one of the flakiest, most saturated cities in the US (LA). If you want to P.M.  me for advice, Im happy to give feedback when I can by the way. Im not on here as often these days but I do login. That being said, Im sure it depends on the demographics of the location, and I can only speak from my experience, but I think in most territories, most of the clients are white, so most of the flakes, and time wasters you experience are going to be….you guessed it….also white. But you’ll have flakes in every color. The first few Black clients I had flaked on me consecutively and I started thinking Black clients are flakey, and then I got some really great  Black clients and I learned that it wasn’t a color issue at all, it’s just that flakes are just a part of the business. And it was a coincidence that 3 in a row flaked. But many more didn’t.
 
I also noticed you changed the title of this question from “white” to “all american” and I think you have to be very clear if you are suggesting that it may be a color thing you are experiencing since as you may have noticed from the responses, white and all American are not always synonymous. White is relegated to color, while All American lends itself to many characteristics that have nothing to do with color as others have described in their answers as well…and that could change the type of answers you get to your question. For example, if you’re in a city where the “all American” look is more popular, and you have that look, and there is a white guy  in the area that doesn’t have that look, (assuming your marketing and everything is good), then you are going to bring in more business than he will. With that being said, if you get too frustrated with the time-wasters and flakes, I think it is healthy to take a break from the business.
 
Also, you have to remember that you are a product, so if your product is good and it’s being marketed the right way to the right demographic in the right territory, it will do well regardless of the number of flakes that you will inevitably encounter. If you have it all together and you feel like the flakes are outnumbering the bookings, then that is your sign to move as quickly as you can, and it sounds like you’ve already figured out your location is bad for your business.

Why they gotta be "White"?
Nothing like broad racial generalizations…..to make your point about racism. 
@Kevin Slater and @Rod Hagen are different ethnicities? 
Damn, coulda fooled me. 
grin

1) I consider “All American” to be White or Black. To me at has to be a boy next door look. Wholesome looking, clean cut, boyish looking, which is not limited to white guys. Ive had many Black guys fit that bill.
 
2) @storm4u and others mentioned being successful in many different markets and they are Black. Maybe the challenges you are having, have to do with the city you’re in, your marketing, you, or your luck.

1) I consider “All American” to be White or Black. To me at has to be a boy next door look. Wholesome looking, clean cut, boyish looking, which is not limited to white guys. Ive had many Black guys fit that bill.
 
2) @storm4u and others mentioned being successful in many different markets and they are Black. Maybe the challenges you are having, have to do with the city you’re in, your marketing, you, or your luck.

Im wondering how many guys these days are providers full-time vs part-time. There was a thread on this a decade ago, but Im curious to see if things have changed.

I prefer no tattoos or piercings.  Is that considered "all-American"?

Im wondering how many guys these days are providers full-time vs part-time. There was a thread on this a decade ago, but Im curious to see if things have changed.

Let me quote.... Myself.
Cost of living is going up, especially in major cities.  Rent, gas, utilities, groceries.  Inflation is real.  Perhaps not '80s real, but it's here and ticking upward.
This means every service will have more inherent costs and will likely up their prices.
In terms of escorts, how much is enough?  Well, that's a per-person issue.  It's incredibly tough to sit here and judge what someone 'deserves' to charge when you don't know all of the particulars.
Ultimately, clients have to make their own judgement call without making it personal.  If the price is too high, just say thank you and move on.  There's no need to come here and get super passive-aggressive about what you were quoted.  There's also no need to come here and use an escort's pricing structure as an excuse to make ugly personal comments.

Overnights aren’t for everyone, but some love them intensely. I have clients who literally only book me for overnights. That being said, in addition to the physical component, what you do during overnights is no different than what you do with a lover, boyfriend, partner, companion, i.e. conversation, dine, watch a movie, hold hands, cuddle, jacuzzi together, or whatever it is the client likes to do.