A little age shaving is just good marketing. If you are 28, but look only 24 or 44 but look 38, who cares. You can shave 5 years off your ad provided you can justify it with your looks combined with your charm. Sometimes being too honest is self defeating. When you start shaving off decades, however, that is another story entirely. Age is a state of mind, but keep it at least credible. To paraphrase a line from a classic Broadway show, sometimes you need to stop playing the ingenue and start playing Lady Macbeth. Isn't it better to have people say, hey he's still hot and fucks better than ever! rather than, no way this kid is only 22, who is he trying to kid?