I agree with you, but social media earnings are not reliable. Some creators can go from millions of views in a month to barely a few thousands later in the same year.
It might still be a better choice but as a side job.
I'm sure the has some folks willing to hire him at that price but if he were to charge $400, he would go from 4 guys a week to 10 or more.
Is his business!
His choice!