Actually, I am one of those peculiar adults who drinks far too much milk, and I choose the Fairlife line for the fact that all of its milks have only half the total sugar of regular milk. The added protein is a bonus - and, I'm sure it is why their skim milk tastes almost like regular whole milk. Plus, for anyone who is lactose intolerant, lactose is among the sugars their processing removes. I have tried "lactose-free" milks numerous times, from numerous brands, and all of them taste really foul to me. This stuff is delicious!