This is the core of the problem. In most of the US, making an appointment with a new guy is risky for both parties.
If I say what I want, I'm committing a crime.
If he says what he'll do, he's committing a crime.
If he says what it costs, he's committing a crime.
Then there's the service itself...
If he does what I hired him to do, he's committing a crime.
If I pay for his work, we're both committing a crime.
And afterward, if I disclose the details, I could endanger his business and his freedom.