Me too. With a regular, I'm paying for continuity. I know he's an actor playing a role. But to keep me coming back he needs to stay in character. Destroy the fantasy... full reset.
So what's an actor to do in these times of inflation? Assess the value of a secure income stream. Diversify: high prices for new customers, steady prices for regulars. We're the reliable return on your past investment in building the business. And some of us (ahem) will make it up in bonuses.