The guy in the pics is real with a very extensive social media presence.
The reviews are an odd collection. There are twenty of them since April, a surprising number. Most are written by one time reviewers, but three are from guys with multiple reviews. One guy claims to have flown 3000 miles for the massage. Posted rate is 250 but amounts reported in the reviews are jaw dropping, from 400 to 2000 for 60 minutes, most 800 (also one reports 600 for 80 and another 800 for 90). Almost all the reviews seem to be describing a perfectly normal massage with no torture aspect.
There are a lot of departures from "normal" here.