Now this is how to do a Christmas ad.

[JulianLondon]

[adriano46]

Very moving and well done especially as we celebrate the centennial of that "War to end all wars." Thanks for sharing this.

[bigvalboy]

 

Simply brilliant...as was the link to "The story behind our Christmas ad"

 

Thanks for posting this.

[+ purplekow]

I knew of this story and this was a nice representation. Perhaps a bit of dirt on the faces and an unshaved chin or two would have added a touch of realism to it. A nice ad nevertheless

[shadowcatzxxx]

Yes, a bit of dirt and some stubble would have made it a bit more realistic, but I'm a sucker for good intentions.

It actually made me tear up a bit ... and I'm not even Christian.

[rvwnsd]

Nice. Thanks for posting.

[justaguy]

Very nice. Beautifully done. Thanks, EE.

[JulianLondon]

It's proving to be the most popular Christmas ad of all time over here in the UK.

 

Purplekow worth remembering it's designed by a supermarket to sell chocolate for a charity not win an oscar

 

Shadowcatzxxx totally empathise with this... "It actually made me tear up a bit"

 

http://www.itv.com/news/update/2014-11-14/sainsburys-selling-5-000-british-legion-chocolate-bars-per-hour/

[Diverdan]

Thanks for sharing. a wonderful ad...

[Doe Be Doe]

Very moving.

 

I knew of the story. If only the generals had capitalized on this event to call a halt to the war. If only ...

[Guest Wetnwildbear]

Art

 

It's proving to be the most popular Christmas ad of all time over here in the UK.

 

Purplekow worth remembering it's designed by a supermarket to sell chocolate for a charity not win an oscar

 

Shadowcatzxxx totally empathise with this... "It actually made me tear up a bit"

 

http://www.itv.com/news/update/2014-11-14/sainsburys-selling-5-000-british-legion-chocolate-bars-per-hour/

 

 

Beyond Advertising - this borders on video art

[Mark Gordon]

Public opinion is divided on this ad in Britain:

 

http://www.ctvnews.ca/business/supermarket-chain-s-first-world-war-ad-divides-britons-1.2112569

[JulianLondon]

I have to say 240 complaints in a country of over 64 million is not exactly divided opinion that is significant. Downton Abbey got 400 complaints from one scene http://www.theguardian.com/media/2013/nov/04/downton-abbey-rape-scene-no-investigation-itv and no action was taken. We do like free speech though of course!

[adriano46]

+1 to EuropeanExplorer

[+ quoththeraven]

Not everyone who dislikes the ad complained to the Advertising Standards Authority. Some, like a friend who lives in Glasgow, complained on Twitter:

 

Obviously the story is beautiful and touching but cashing in on it commercially is vile. #Sainsbury #Gogglebox. (source here)

[Lookin]

Perhaps a bit of dirt on the faces and an unshaved chin or two would have added a touch of realism to it.

 

Yes, a bit of dirt and some stubble would have made it a bit more realistic . . .

 

 

And maybe a few crossover trench visits. http://www.boytoy.com/forums/public/style_emoticons/default/rolleyes.gif

 

http://4.bp.blogspot.com/-TyiInhOfDl8/UaNaB-H4kII/AAAAAAAAJWI/ow-NAf-AIrc/s1600/LIFT+(1).jpg

[adriano46]

Yes, a bit of dirt and some stubble would have made it a bit more realistic.

 

I have watched this ad now well over a dozen times -- take a close look at the hands of the central UK soldier in the ad -- and some of the others. A bit of dirt? They had more than a bit. But shadowcatzxxx you got the point and that is what the advertiser most wants. They intentionally wanted something to commemorate the 100th anniversary of the beginning of the "War to end all Wars" and this was IMHO a good tribute with a good lesson. And as I already mentioned, I too had a tear or two.