I think that is a fairly common business modus operandi for many masseurs. They don't want to commit to erotic/escort interaction unless they find you hot. That is their prerogative but unfair if their ad is misleading and causes the client to think there will be such interaction above and beyond the massage. On the other hand, it cuts both ways. We (the client) can see the pix are outdated, masseur is stoned, their apartment is not clean, they have an annoying yappy/barking dog, and decline anything but a legit massage.