The ratings quoted earlier are based on total audience but when you look at the most coveted demo for advertisers (Adults 18-49), all three network late shows outpace Fox News with Kimmel and Colbert running almost equal. Fox News may have have higher numbers in the daypart but their audience is way older. As someone who has spent a good amount of his career involved in network television, it is all about reaching the target audience who has the greatest buying power. XXXX
*Please keep politics out of your message.