They just had an ad in the local paper that all the Niagara Falls hotels here were pretty much all booked up for Valentine's Day weekend last month so people are starting to get out again. I know once I get fully vaccinated shortly I will be 100% ready to hire without any worries.
I think right now the number of people vaccinated, the local restrictions, the unemployment rate, and the weather are all factors that fluctuate from city to city. You go somewhere where most people are vaccinated and working and the weather is nice then you should get good business. I know you said @Jarrod_Uncut that you were in Denver during that big snowstorm so if you didn't do too good there that'd obviously be the #1 reason for that.