Sorry, but the experts don't agree with you.To quote an expert, Phil Hall, president of London-based firm PHA, which handles communications and crisis management for sports figures and others, "If you take money for commercial deals which basically say "look, I'm a good guy, and I'm a decent clean-living citizen...the public buy into that..you forfeit the right to your private life because the public is buying a product, buying an image". He went on to say that Woods has a limited time to explain events, or risk staining both his own brand and those of his sponsors. He added "people accept that sometimes human beings err, but when they fan the flames by lying...people aren't so forgiving. It's never the mistake that brings the politician down, it's the cover-up afterwards".