I have a straight friend who's pushing 50 and lamenting that he's forever single but he won't run a fucking comb through his hair or tuck in his damn shirt because "I shouldn't have to change who I am. She should like me for me." And the sad thing is, this glaring blind spot aside, he's great husband material. I always say he's ideal to drop into the middle of a relationship but terrible at the start. But he has a bug up his ass about something that's readily fixable and it has completely soured him on life. That's what I think of when I read that article.
This is a male phenomenon. There are gay men who do the same. You do not need to be an Adonis to find someone. But, you do need to know where your strengths lie and lead with them, and do what you can to shore up your weak spots.
Yes, prettier people don't have to try as hard. Welcome to the club. It's called everyone. We meet at the bar.