Masseurfinder weekly specials

[Vulgarii]

For those that advertise on MF, how are we supposed to come up with a new weekly discount when the website doesn't allow you to reuse previous discounts? 

There's only so many ways you can write $20 off or 20%/percent off.

It's like are supposed to come up with 52 unique discounts a year. For those that don't know, the website grades our profiles and says it won't rank it as high or whatever. I doubt it matters how high you rank since most clients will really look and shop around.

[Simon Suraci]

Get creative. For example, add a Valentine’s Day couples special, a referral discount, finals week special for students, spring break special, free add on services with a massage like hot stone or body scrub, two for one when you book x days ahead, cash discount, discount if you book online, $XX off before noon, specify “x” discount for NEW clients, $30 of for 30 somethings, emergency worker discount, teacher appreciation, other professions, etc. Creativity is key.

You don’t need to add a special every single week of the year, and it need not be broadly applicable to everyone every single week like 20% off (for every Tom Dick and Harry). If you have half the weeks of the year covered or more, you’re doing pretty good. I would have to raise prices if I consistently offered 20% off to every client over the whole year. Weekly specials are one of many ranking boost items to consider. If you have specials at all, and they are different over the course of a year, that’s what matters to the algorithm.

Be strategic. You wouldn’t want to offer a special when you know you have limited availability, or going on a trip, or whatever. If traveling to a different city, clients will book you regardless. I like to save my specials for when I can attract the most new clients that I otherwise wouldn’t, and have the availability to actually fulfill lots of new appointment requests.

It doesn’t really matter. One or two masseurs stay at the top for six months or so at a time by changing their photos every five seconds, maintaining every single new weekly special, re-writing their ad every month, logging in and flagging availability constantly, and so on. It’s exhausting. I don’t have time for all that, at least not for every single action every single week of the year. I’m busy working, so I’m not that the very top. Even when I actively try to get better rankings for a stretch of time, it only bumps me slightly.

I still get plenty of business. I find that the guys doing all the things to stay on the very top of the list don’t last long. They generally aren’t very good in my experience. That’s why they stay that the top for six months or so and then drop off completely. You have to be good to be successful, no matter your ad placement.

If you can update your ad and photos every six months or less, schedule a few creative weekly specials from time to time, and log in whenever possible, you’ll be fine. You won’t be at the very top, but you don’t have to be to get business. Most clients scroll and click your ad based on your looks, If they like your ad content, they reach out.

New and good photos are the #1 way to boost your ranking. Spread them out over a period to fit the algorithm preference for fresh photos. They can even be from the same photo session if they fit the strict criteria. Professional photos are expensive. It can cost $500-$1k every time I hire my photographer for a session and pay for shots I like and will use. I aim to do this every six months. Worth every penny because we thrive on good, current photos.

[Vulgarii]

On 3/7/2023 at 7:07 AM, Simon Suraci said:

Get creative. For example, add a Valentine’s Day couples special, a referral discount, finals week special for students, spring break special, free add on services with a massage like hot stone or body scrub, two for one when you book x days ahead, cash discount, discount if you book online, $XX off before noon, specify “x” discount for NEW clients, $30 of for 30 somethings, emergency worker discount, teacher appreciation, other professions, etc. Creativity is key.

You don’t need to add a special every single week of the year, and it need not be broadly applicable to everyone every single week like 20% off (for every Tom Dick and Harry). If you have half the weeks of the year covered or more, you’re doing pretty good. I would have to raise prices if I consistently offered 20% off to every client over the whole year. Weekly specials are one of many ranking boost items to consider. If you have specials at all, and they are different over the course of a year, that’s what matters to the algorithm.

Be strategic. You wouldn’t want to offer a special when you know you have limited availability, or going on a trip, or whatever. If traveling to a different city, clients will book you regardless. I like to save my specials for when I can attract the most new clients that I otherwise wouldn’t, and have the availability to actually fulfill lots of new appointment requests.

It doesn’t really matter. One or two masseurs stay at the top for six months or so at a time by changing their photos every five seconds, maintaining every single new weekly special, re-writing their ad every month, logging in and flagging availability constantly, and so on. It’s exhausting. I don’t have time for all that, at least not for every single action every single week of the year. I’m busy working, so I’m not that the very top. Even when I actively try to get better rankings for a stretch of time, it only bumps me slightly.

I still get plenty of business. I find that the guys doing all the things to stay on the very top of the list don’t last long. They generally aren’t very good in my experience. That’s why they stay that the top for six months or so and then drop off completely. You have to be good to be successful, no matter your ad placement.

If you can update your ad and photos every six months or less, schedule a few creative weekly specials from time to time, and log in whenever possible, you’ll be fine. You won’t be at the very top, but you don’t have to be to get business. Most clients scroll and click your ad based on your looks, If they like your ad content, they reach out.

New and good photos are the #1 way to boost your ranking. Spread them out over a period to fit the algorithm preference for fresh photos. They can even be from the same photo session if they fit the strict criteria. Professional photos are expensive. It can cost $500-$1k every time I hire my photographer for a session and pay for shots I like and will use. I aim to do this every six months. Worth every penny because we thrive on good, current photos.

Excellent. I've been on that site for a decade already, and I really try to not seem so friendly and perky in my ads because personality is far from that especially with new people. For some reason Black clients always chastise me for not being goofy and loud and animated. I suppose some people feel insecure and uncomfortable if they're not immediately loved and entertained.

[Simon Suraci]

27 minutes ago, Vulgarii said:

Excellent. I've been on that site for a decade already, and I really try to not seem so friendly and perky in my ads because personality is far from that especially with new people. For some reason Black clients always chastise me for not being goofy and loud and animated. I suppose some people feel insecure and uncomfortable if they're not immediately loved and entertained.

To each their own. Our personalities make us unique and help attract the clients who will like us and get along best with us. Personally, I wouldn’t be afraid to showcase your individuality and personal expression, both on your ads and in person.

Some will like you, some won’t. It’s normal. I try not to take any of it too personally.

I keep an open mind and avoid stereotyping others. Everyone is different and worth your time and effort. What they expect (and maybe want) you to be may be different than how you actually are, and that’s ok. It’s not our job to entertain clients or play a character - at least not for massage. Maybe for escorts that has a whole other dimension, depending on the client.

I find success in being unapologetically myself, listening well, being kind, and doing my personal best for each client regardless of how similar or different they are to me in terms of personality, age, race, or cultural background. You never know who will recommend you to others, even if they don’t mesh with your personality or style. Even without being their best friend or personal standup comedian, you can still give an excellent massage service worth returning for again and again.

With some clients, it’s very social like coming into Dolly Parton’s beauty shop in Steel Magnolias, and for other clients it’s utter silence and total relaxation. Most are pleasant and like to chat a little bit before finding their quiet zen relaxation zone on the table.