I think millennials who grew up with internet know how to monetize everything from how they make their Mac-n-cheese to their 40 minute short hop flight from LA to SF. They know a camera, some image processing, filters, crisp editing and library music to make their YouTube videos go viral. Every click , every like, makes money.
Same goes for the online RM ads. Some good lighting, right camera angles, even makeup, some Photoshopping will make a twerp look like an adonis for a moment. People watch a lot of internet porn. Fall in love with images. When the image turns out to be a tiny twerp at the door giving you attitude at 350 an hour, it is too late.