I agree with you, Tarheel. I used to search the services section for "m4m" and, in a trick I don't see used anymore, it would bring up several ads that were not the type of ads you'd expect. For example, a contractor would include "m4m" in a list of words at the bottom of his post. What I didn't understand sometimes was when a normal looking ad would come up. That would force me to do a "find" for the term and, here's the 'trick' I'm referring to, all of those keywords were written in white font. So a white font against a white background doesn't appear unless you search the page using find. So anyone looking at the ad wouldn't see it, but if they did a specific search for that keyword, the ad would come up. I used to love looking for ads like that, but it stopped long before CL shut down the personals.