A lot of Torontans expect the price of a regular therapeutic massage but the service of an escort. From my interactions so far, it appears as if "masseur" in Canada is highly associated or almost equals full service sexual worker? In the USA, the most people expect from a masseur during a sensual session is a happy ending. Surely many also fantasize about having full sex (many times it actually happens), but from my experience, potential clients in America aren't so direct about it. Rentmasseur.com even bans any form of sexual connotation in his massaging system.