Right, but that still doesn't mean he's desperate for business. I get messaged all the time after I simply looked at an ad. It's actually good from a business perspective, engaging with someone that saw your ad can lead to future business. One example is in Playa del Carmen most of the restaurants have menu boards outside, and people are more like to eat at the restaurant when an employee comes over and talks to you about it. This is basically the same thing.
I don't know Adam at all, so you could be right, but based on what has been posted you can't connect him messaging first with being desperate for business.