Personally, I like guys natural, whether that is hairy or smooth. If I can tell they shaved and would be hairy otherwise, it's a little bit of a turn off for me. (yea, it's all in my head, lol). It's like Zeb Atlas...man do I like his body when he's hairy, woof!
There's one guy here in NYC that I'd like to hire (he would be my first 'scort experience) and in his pics he's mostly hairy with a couple of smooth ones. If I ever see him I'll ask for a time when he is hairy.