I think he gets all those reviews because he offers incentives to clients. When I saw him he offered a discount on my next appointment if I posted a review... which I did, but the discount never materialized.
Had an interesting exchange with him. Despite listing as vers/top, he seems to be strictly a top. When I told him I don't bottom but we could meet anyway, he said he wasn't so sure about the dynamic between two tops and he took a pass.
You can change your account preferences to make your visits invisible to masseurs. They won't know you looked at their profile (but they will know if you opened their private photos).
I always just ask, the worst that can happen is they say no. Sometimes a guy will reply with a "what's up" instead of unlocking; that's an automatic disqualification LOL.
Rebranding isn't a very good idea business wise. You spend years building a good reputation, then change your name and start over? Do you think Coke would ever change its name?