I've been trying out WF the past couple of weeks. Their stores here in LA seem hard to get into. They parking is often bad (worse than the regular grocery stores in LA). And, for me, there's nothing overly special about what they sell. And their prices are 10% to 30% higher than what you might find at Ralph's for the same thing.
That said, there's a WF opening in Downtown (eventually). I'm looking forward to that since it will be a new lunch time option.