No pretending needed! People are sanctimonious assholes. Up until a few months ago, I had lived on a snotty East Village block for 18 years. A massage spot opened in the building next to me, another 5 doors down. There was no noticeable nefarious activities, the fronts were in no way an eye sore and both closed by 10pm. Some of my neighbors had a mission to get these business off the block and openly bragged about calling the police. They succeeded.