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The new name for Kraft's snack business...


maxwellissmart
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Keep in mind that Phillip Morris bought Kraft, Inc., merged it with Nabisco (née the National Biscuit Company) and changed its own name to Altria before spinning the new Kraft Foods back off. Rebranding is part of the corporate heritage. Know what I mean, Maxwell Smart of the unknown other alias? :cool:

 

"Kevin Slater"

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Keep in mind that Phillip Morris bought Kraft, Inc., merged it with Nabisco (née the National Biscuit Company) and changed its own name to Altria before spinning the new Kraft Foods back off. Rebranding is part of the corporate heritage. Know what I mean, Maxwell Smart of the unknown other alias? :cool:

 

"Kevin Slater"

 

Altria sounds like either a pet food or a medicine. Nice to see you again, Sr. Slater.

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