http://img4.imagetitan.com/img4/small/20/20_screenshot2019-11-04at9.16.07am.png
There are literally dozens of threads on this site for Zack Matteo / Trophystud, dating all the way back to the year 2000 and indeed the man himself appears to have been on the board posting. That snip above is from a newsprint ad he had in the 90s. The man has been around a while.