Beware of charities’ ‘donor illusion’
There seemed to be a disconnect between what the charity promoted — the joys of the sponsor-child relationship — and the reality of cutting the cord for business reasons.
Tim Ogden edits Philanthropy Action, a Web site for donors. He says I got caught up in what he calls the “donor illusion,” the promise of a direct connection between a donor and an individual recipient.
Tim Ogden: It’s an illusion that’s created by the marketing, and it’s created because it’s a powerful one for attracting donations. But the reality is, if you really care about doing the most good, then there shouldn’t be that direct connection.
Because he says charities need the flexibility to respond to the situation on the ground. That could mean using a donor’s money for flood relief instead of buying a family a goat — or simply not allowing money to be misused. He says many charities expand on their business model in the fine print.
Regardless of what people do, they should always check the rating of any organization through a rating site, like https://www.charitynavigator.org