I do, for at least Netflix, Amazon Prime, plus any premium "on demand" movie channels available. I am comparing Apps currently available on each, the future upgrades that may be available, and the Roku 4K. While I'd love to spring for a 60 inch OLED 4K, my wallet's leaning toward a regular 4K at this point. I think I miss the days when 19' vs 25' cabinet choices were the only concern.