True enough, and a classic example of marketing. Pepperidge farm markets and packages its product as something that is a healthy product, it is not. Which is why eating healthy and cheaper than a 'Fast Food Meal' takes time, planning, reading, and education.
As ISC mentions, it is absolutely possible to eat cheaper than a fast food meal, but it is not easy. It's a fallacy that you can't. You have to read the labels, think about what you are buying, plan your meals, educate yourself, consider alternatives and as he also says, which is really a very important observation...STAY ON THE PERIMETER of the store....
DISCLAIMER: This is not directed at you Seek..lol..it is just some thoughts I had on the subject.