I agree100% of course we all look at an ad because of a photo, but I can pretty much tell with the text and photos if a guy would be a good match for me.
Yes: texts showing personality, finding a comfort level and being somewhat interesting. Literacy.
Photos smiling and showing their face and torso. I don't even need dick shots.
Interview answers about their other interests.
No: telling me how great they are and unforgettable it will be.
Looking for generous men.
10 dick shots or bent over shots. I don't want a dick. I want a real person who happens to have one. An asshole is not going to tell me how much I will enjoy spending time with you.
Auto responses to specific questions with no follow up.