Coca-Cola ad ofends Mexican natives. Hiper sensitivity or cultural (neo) colonialism?

[marylander1940]

https://www.youtube.com/watch?v=PrA5DAhQJNo

 

https://www.youtube.com/watch?v=JToQlAdSZzM

 

Coca-Cola Pulls Offensive Ad, but the Damage Is Already Done

 

In an ad distributed by Coca-Cola Mexico, pretty, young white people do their holiday good deed by bringing bottles of soda to a remote village and build a wooden Christmas tree in the town square. The “Open Your Heart” advertisement has been called anything but, as indigenous rights’ groups said the campaign promoted colonialism rather than unity.

 

“This type of publicity is an act of discrimination and racism,” Elvira Pablo, an indigenous lawyer, said at a press conference in Mexico City on Wednesday. “It is a comment on our type of life and an attempt to put a culture of consumerism in its place.”

 

After the ad was promoted on YouTube for about a week and then slammed on social media, Coca-cola pulled it on Tuesday—though other versions can be found online, one titled “The ‘White Savior’ Ad Coca-Cola Made Private.”

 

“Our intention was never to be insensitive to or underestimate any indigenous group,” a Coca-Cola spokesperson said in a statement to food news site Eater. “We have now removed the video and apologize to anyone who may have been offended.”

 

http://news.yahoo.com/coca-cola-pulls-offensive-ad-damage-already-done-214454710.html

[Guest]

Well, the video seems to promote friendship and inclusion, although it does promote a non-healthful food product (which could be said for any Coca Cola commercial). It certainly doesn't promote discrimination or racism. I guess some people just like to make a stink about everything.

[BabyBoomer]

Brought back memories of "I'd like to teach the world to sing" the Coke ad from the early 70's.

 

~ Boomer ~

[+ poolboy48220]

Are they bringing over the coke made with real sugar, rather than high fructose corn syrup? That's often marketed here as "Mexican Coke".

[Kenny]

In Mexico, racism against indigenous Indians is very real. With ads like this, it is almost never the content itself that is the problem, but the context in which it plays that gets exposed. If Mexico had no racism problem, no one would give this Coke ad a second thought.

http://www.bbc.com/news/world-latin-america-27569695

[marylander1940]

Well, the video seems to promote friendship and inclusion, although it does promote a non-healthful food product (which could be said for any Coca Cola commercial). It certainly doesn't promote discrimination or racism. I guess some people just like to make a stink about everything.

 

Yes, specially in a country that because of the great development caused by free trade (NAFTA) has lowered the rate of poverty, added millions into the middle class, and now shares with rich countries a new deadly and expensive disease: obesity of a large percentage of the population.

 

http://www.ncpa.org/images/1714.png

 

http://static.guim.co.uk/sys-images/Guardian/Pix/pictures/2011/1/6/1294335840193/GDP-projections-to-2050-g-008.jpg

 

In Mexico, racism against indigenous Indians is very real. With ads like this, it is almost never the content itself that is the problem, but the context in which it plays that gets exposed. If Mexico had no racism problem, no one would give this Coke ad a second thought.

http://www.bbc.com/news/world-latin-america-27569695

 

they're called "piel cobriza" (copper skin), "bolita" in argentina (round ball-shaped face) but they have embraced the term Latino despite the fact that the only thing they share with the Roman Empire is speaking a Romance language.

 

When a Mexican gets married to a Northern European they call it: "para mejorar la raza" (to improve the race) talking about self-racism.

Besides only white Mexicans make into the TV because they have a "TV look".

 

[seaboy4hire]

Yes, specially in a country that because of the great development caused by free trade (NAFTA) has lowered the rate of poverty, added millions into the middle class, and now shares with rich countries a new deadly and expensive disease: obesity of a large percentage of the population.

 

http://www.ncpa.org/images/1714.png

 

http://static.guim.co.uk/sys-images/Guardian/Pix/pictures/2011/1/6/1294335840193/GDP-projections-to-2050-g-008.jpg

 

 

 

they're called "piel cobriza" (copper skin), "bolita" in argentina (round ball-shaped face) but they have embraced the term Latino despite the fact that the only thing they share with the Roman Empire is speaking a Romance language.

 

When a Mexican gets married to a Northern European they call it: "para mejorar la raza" (to improve the race) talking about self-racism.

Besides only white Mexicans make into the TV because they have a "TV look".

 

 

About the racism thing, I remember reading a while ago politicians will wear a red flower (I forget what kind) as a symbol that their blood is pure, no native ancestry in their back ground.

 

Hugs,

Greg