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Documentary "Just eat it", sorry guys it ain't sexual...

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Jen Rustemeyer is the producer of msnbc’s newest documentary, “Just Eat It”. Before making this film on food waste, Jen and her husband Grant Baldwin produced “The Clean Bin Project,” documenting their attempt to live one year creating zero waste. Learn more about “Just Eat It” here.



msnbc: What inspired Just Eat It and your project to live six months solely on rescued food?


Jen: Our previous film was on living “zero waste” so we became really interested in the type of things people throw away and why we throw out things. And that’s when we started to realize that actual edible food was ending up in the garbage. So then, when we heard the statistic that 40% of food is being wasted, we hardly believed it. We knew there was some food ending up in the garbage, but we kind of wanted to see it with our own eyes. Then Grant came up with this idea that if we want to prove that the food is truly edible and shouldn’t end up in the garbage, we should really be eating it and so we would survive off it for 6 months. And that’s kind of how the project started.

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