Volkswagen Cinema Stunt

[Steven_Draker]

[video=youtube;Tlxjng8h3Tc]https://www.youtube.com/watch?feature=player_detailpage&v=Tlxjng8h3Tc

 

 

It is a shocking demonstration of just how distracting a text message can be.

 

Hong Kong cinemagoers were shown an ad with someone driving through a forest.

 

However, midway through, they were sent a text message - and when they checked their handset, the on screen car careered of the road and crashed, leaving them shocked and stunned.

 

Cinema goers in Hong Kong were initially shown a calming advert of someone driving through a forest as part of the shocking safety ad.

 

As the ad progressed, a mass text message programme was used to simultaneously send a text to audience members.

 

The movie theater was equipped with a location-based broadcaster that could send a mass text to everyone in the room at once.

 

A special short film aired before the feature showing the ad.

 

At the right time, operators sent the text so that everyone's phone went off.

 

As they look down, the crash happens, taking them by surprise.

 

All the while, film cameras capture their reaction.

 

The ad, which was shown as a trailer to a feature film at the MCL Cinema in Hong Kong, shows a point-of-view account of a person getting into their car and setting off on a drive.

 

 

Read more: http://www.dailymail.co.uk/sciencetech/article-2653449/The-shocking-car-safety-ad-hijacks-cinemagoers-mobile-phones-exactly-distracting-text-message-be.html#ixzz34WUuaqI8