Is there a term for "professional" catfishing, or should we just call it scamming?

[guru68]

Talking about people using other peoples' photos in their ads. I recall it being mentioned that an escort might be using a picture that is similar to their actual appearance, in the interest of guarding their privacy, but it seems like a body pic wouldn't be distinctive - failing tattoos, birthmarks, and such.

Anyway, I've gotten in the happen of image searching before I even consider a hire.