For me, it's that he's very sexy looking and sensual in his moves. Also, the fact that he looks like a real person, as opposed to a model who has surgically enhanced his body and has plucked every hair from it, is a turn on to me. He could be the guy next door, the waiter in the restaurant, the personal trainer, etc. But that's just my take on it. To each his own. After all, that's why Baskin Robbins has 31 flavors 🙃