Sadly you are correct. There is one guy locally who charges 175 for a 100% therapeutic, no clothes come off, no touching no nothing. The massage I suspect will be great but damm 175 for a 100% therapeutic, no thank you.
I recall, not all that long ago, when the range was 120-150 Now it seems to be 160-200 - of which this are not good massages on top of that. I get inflation etc. But lets say you raise your rates a modest $25 (hideously low). Multiply that by the number of guys they see a month and they are taking in a few thousand more a month, which I suspect is way more than their increased expenses - IMHO
I also suspect, as has been said, they are likely escorts trying to get "massage" clients. But then again I see many replies here where guys are asking if they suck, fuck, put out etc etc. Guess it goes both ways. Ok done rambling LOL
Sad...