I think this is just additional tiering of this market into evermore different price levels. Of course, Bel Ami boys and others like them can charge more, but that does not mean that every guy in the business or those deciding to jump in can command high or higher prices. It's much like the housing and car and restaurant or most any other product or service markets. Not all offer the same quality and offering and service. Not all can or should charge the same price, or in this case, raise prices. Markets will alway test price levels, but it doesn't mean that the higher prices always stick for all who try. Nor should it. Every clothing shop cannot be Hermès. Some will always be H&M.