He's not losing an hour of client time, I doubt even for all in calls he books appointments back to back with no break at all between them. The average going rate in the city as discussed in other threads is about $160/hour for an in-call, so he's already $40 over that. The average mark up on masseur finder for out calls is $20 to $40. So, yea, I think an out call with a price $100 over the average in call rate, even for NYC, is ridiculous. Hell, there are some escorts who have lower hourly rates than $260 for an hour...and this guy is only advertising massage.
But, hey, if he can get it, more power to him.