At least they did get a message of excuse, no matter how lame it was.
I had something worse happen to me in December here in Atl when a masseur from Orlando visiting here in town w/ his partner disappeared into the elevator right in front of me with another man to obviously do a 4-handed more costly session despite our steady ongoing communication of over a week & the specific confirmation of our appointment date & time.
i got no prior bs excuse or anything later despite my immediate text to him that basically said, "I saw what you just did."
Try that experience on for size...
And of course, the negative review I gave of the masseur disappeared from the massage site immediately.