Skimpflation can lead to a quality sacrifice, as consumers opt for cheaper alternatives
WWW.RETAIL-INSIGHT-NETWORK.COM
Skimpflation causes consumers to cut down on costs by opting for cheaper alternatives, which could results in a reduction of quality.
Brands are already changing recipes to cut cost and offer their goods at the same price they used to do.
Manufacturers Cut Costs with ‘Skimpflation’ – and Savvy Consumers Take Note - The Food Institute
FOODINSTITUTE.COM
Some food brands have reformulated their products using cheaper ingredients – a tactic some refer to as “skimpflation.”
From the article: A four-pack that he bought years ago weighs 2 pounds, 0.2 ounces—whereas a brand new four-pack weighs only 1 pound, 7.6 ounces. Both packages claim to contain 1,000 sheets of toilet paper.
OP note: I won't fact check it counting sheets of toilet paper...