I think the Buffalo market could certainly support more talent both providers and masseurs. IMO the best provider in town moved out of Buffalo to Atlanta last year, what's left is mediocre at best. And very few masseurs in Buffalo, and even less in Rochester.
I think there is a demand but little supply.
As an aside, the best way I could describe Buffalo is it is a very tired city. It's best days or at the turn of the 20th century, now it's just a shell of what it used to be. But the people are all things considered nice.
As a client, it's so much easier to drive 2 hours to Toronto to have fun.