Pantone’s colour of the year is one ‘you want to reach out and touch’

After a year of hardship — shootings, war and uncertainty regarding artificial intelligence — the Pantone Color Institute has announced that Peach Fuzz, a warm and fuzzy hue between pink and orange, is the Color of the Year for 2024. Looking back at 2023, you can't help but wonder if one of Pantone's most popular colours this year — no, not Viva Magenta, the official Color of the Year, but PMS 219C (commonly referred to as Barbie Pink) — influenced Pantone's choice, which was announced Thursday. In an interview last week about 2024's choice colour, Laurie Pressman, vice president of Pantone, d…

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